Quality First, Excellence Always
A unified and strategic alliance maximizing economies of scale, integrating market intelligence, and optimizing resources to drive sustainable growth in the Mexican hibiscus market.
100+
Alliance Members
50K+
Tons Exported
15+
Countries Served
HOLA Alliance
We are a united group of export companies committed to dominating the market under one brand, one logo, and one vision. By prioritizing quality above all else, we strive to set the industry standard, build trust with global buyers, and establish an unrivaled presence in the Mexican hibiscus market.

Quality Assurance
We implement rigorous quality control measures to ensure all exported hibiscus and sesame meets specified standards.
Market Integration
We enhance strategies to penetrate the Mexico and Central American markets of hibiscus flower and sesame seeds.
Collective Growth
We improve member livelihood through jobs, wealth creation and routes to market.
Establishing a unified and strategic alliance
To establish a unified and strategic alliance that maximizes economies of scale, integrates market intelligence, and optimizes resources to drive sustainable growth and long-term competitiveness in the Mexican hibiscus market.
Collaboration and efficiency
Through collaboration and efficiency, we aim to create a powerful and sustainable competitive advantage. We are committed to setting the industry standard, building trust with global buyers, and establishing an unrivaled presence in the Mexican hibiscus market.
Join Our Alliance
Become part of a strategic alliance that drives sustainable growth and long-term competitiveness in the Mexican hibiscus market.
Producer/Supplier
Demonstrate the capacity to produce/supply products according to the standard requirements set by the Association.
- Quality raw materials
- Consistent supply chain
- Standard compliance
Processor
Have the capacity to process the products to International export standards using approved machines and supervised by the Association.
- Modern processing equipment
- Quality control systems
- International standards
Exporter
Members are obligated to pay their dues, including the annual fee, Alliance company seed capital, and emergency contributions that uphold the core values of the Alliance.
- International market access
- Export documentation support
- Alliance branding benefits
Strategic Collaborations
We work with leading organizations and institutions to enhance our market presence and ensure quality standards.





Global Reach
Our strategic partnerships extend our reach to international markets, providing members with global export opportunities.
Quality Certification
We collaborate with certification bodies to ensure our products meet international quality and safety standards.
Institutional Support
Government agencies and agricultural institutions provide support, research, and development resources to our alliance.
Frequently Asked Questions
Find answers to common questions about HOLA Alliance membership, standards, and operations.
Members of HOLA Alliance benefit from collective market intelligence, economies of scale, quality standards recognition, international market access, and collaborative growth opportunities. Our unified approach helps members establish a stronger presence in the Mexican hibiscus market.
Membership requirements vary based on your category (Producer/Supplier, Processor, or Exporter). Generally, members must demonstrate capacity to meet quality standards, pay annual dues, and uphold the core values of the Alliance as outlined in our constitution.
The Alliance implements rigorous quality control measures through a dedicated quality control team that conducts regular inspections. We have a Quality Policy document that serves as a guideline for inspecting and certifying products, ensuring all exports meet international standards.
The application process involves filling out our online form, paying the initial dues, and undergoing a quality assessment. Your application will be reviewed by our membership committee, and upon approval, you'll receive full access to Alliance benefits and resources.
Yes, members are empowered to carry out transactions independently without Association involvement, provided the Association logo is not used. This freedom of trade applies globally, including Mexico.
What Our Members Say

Alamin Bashir Nasidi
Freight Forwarder
"Joining the HOLA Alliance has transformed our business. The quality standards and market access have helped us grow exponentially in the past year."

Faisal Aminu Baba
Transporter
"Being part of Hola Alliance has given us unparalleled support and credibility in the market. Our sales have increased, and we now have direct connections with international buyers."
Sani Abubasil
Logistics Manager
"Hola Alliance has set the gold standard for quality in the industry. The collaboration and resources provided have given us the edge we needed to thrive globally."
Get in touch with HOLA Alliance
Have questions about membership, standards, or collaboration? Reach out to us and our team will be happy to assist you.
Our Location
Abuja, Federal Capital Territory, Nigeria
Email Us
info@holaalliance.org
Call Us
+234 809 099 8116



